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In 2012 Coby Mendoza a established CM Model Management in Los Angeles, California now CM ARTIST MANAGEMENT, primarily focusing on scouting fresh faces, developing and placing models in agencies across the globe. While working as a photographer with primary focus on fashion working with models day in and day out and his experience as a model agent/manager at top modeling agencies in New York City - Coby saw a business opportunity and a chance to mentor and help aspiring models to reach their dreams and hopefully make a mark in this cut-throat industry. 

CM ARTIST MANAGEMENT aims to guide, mentor and develop models to equip them with tools to help them success in the industry. In addition, it also helps models and artists get representations in different markets like Los Angeles, Milan, Paris, London and major agencies in Asia.

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